New Body Color to Symbolize KODO Design

HIROSHIMA, Japan—Mazda Motor Corporation has developed a new body color, Soul Red Crystal, to symbolize its KODO—Soul of Motion design. The new color will debut on the all-new Mazda CX-5, on sale in Japan from February next year, before being rolled out to new and existing models.

In the belief that “color is an element of form,” Mazda has focused on developing colors that highlight the beauty and quality of its KODO designs. Soul Red Crystal is an advanced version of Soul Red that balances vibrant energy and vividness with clear depth and gloss. It boasts 20 percent greater color saturation and 50 percent moredepth than Soul Red, for a fresher, lustrous transparence.